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The Complete Service Business Pricing & Quoting Guide

Stop guessing at prices. Learn exactly how to calculate profitable rates, write quotes that win jobs, and increase your revenue—without working more hours.

Pricing formulas that guarantee profit on every job
Industry benchmarks for 15+ service trades
Ready-to-use quote templates you can customize
Scripts for handling price objections
47 pages
30 min read
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What's Inside the Guide

Everything you need to set profitable prices and create quotes that convert

Pricing Formulas

Step-by-step formulas to calculate profitable rates for any service

Quote Templates

Ready-to-use templates for 10+ service industries

Price Benchmarks

Industry-standard pricing for cleaning, HVAC, plumbing, and more

Profit Strategies

Tactics to increase your close rate and boost average ticket size

Full Table of Contents

1
Understanding Your True Costs
2
Calculating Your Hourly Rate
3
Flat Rate vs Hourly Pricing
4
Industry Pricing Benchmarks
5
Writing Professional Quotes
6
Quote Templates by Industry
7
Price Increase Strategies
8
Upselling and Add-Ons
9
Closing More Quotes
10
Common Pricing Mistakes

Plus: 5 ready-to-use quote templates and a pricing calculator spreadsheet

Sneak Peek Inside

Here's a taste of what you'll learn

The Pricing Formula That Guarantees Profit

Most service businesses make the same mistake: they pick a number that "feels right" without actually calculating whether it covers their costs. Here's the formula that changes that:

Service Price = (Hourly Cost × Hours) × (1 + Profit Margin) + Materials

In Chapter 2, we walk through exactly how to calculate your true hourly cost (hint: it's more than just your wage), and how to set your profit margin based on your industry and local market.

Sample Price Chart: Cleaning Services
ServiceLowAverageHigh
Standard House Cleaning$100$150$200
Deep Cleaning$200$300$450
Move-Out Cleaning$250$375$500

The full guide includes pricing benchmarks for 15+ industries including HVAC, plumbing, electrical, landscaping, chimney sweep, and more.

Ready to Stop Leaving Money on the Table?

Download the free guide and start pricing for profit today.

About Fieldbookly

Fieldbookly is the simple, affordable way to run your service business. Online booking, scheduling, quotes, invoices, and payments—all in one place. Join thousands of service pros who switched from expensive, complicated software.